Rule Of Threads was started by NYC street photographer Chris Hill, who always had a liking for streetwear that was clean, simple, well-fitted, and even more so, affordable.
The problem was that the majority of streetwear brands out there are either:
- Over priced ($50+ for a shirt?)
- Have big branded logos
- Only offer limited color options
- Poor fitting
- Terrible shipping and returns policies
... or all of the above
We prefer our streetwear to look well-fit, clean, simple, and casual so that what we wear compliments our personality, not take it over. We strongly believe that looking like our best selves, makes us feel like our best selves.
And thats exactly what we set out to do.