What's up fellas!
I'm Chris Hill (left in photo), CEO + Founder of Rule Of Threads and a U.S Army Veteran turned street-photographer. I've been heavily involved in the NYC menswear scene for the past few years working and photographing with various brands from GQ to Timberland, so I've learned the ins and outs of what guys like you and me look for in premium yet casual and affordable clothing.
From sketches to production, I started this brand back in 2018 with an idea, a concept, and every penny I saved up from my time deployed with the U.S. Army over in the Middle East.
What you and I have in common is that we don’t chase trends. WE set the standard and understand that the clean fundamentals in apparel designs will always make you look good — no matter where you’re going.
Menswear fashion is good at getting us to spend money on low quality trends that end up at the bottom of your closet + unworn. It happened to me, ALOT. Most men, like us, get tired of the demand to constantly buy new apparel that doesn't last, has uncomfortable fabrics, fits poorly, or has concerns about the environmental impact of trends…
Sometimes, it's any combination of them all.