Our Pursuit

Chris, our founder, created Rule Of Threads to solve a simple problem: his apparel couldn’t keep up with his daily life.

From daily commutes into NYC to mid-day photoshoots and happy-hour events, nothing he wore maintained its shape, fit form or feel after only a few hours.

So he built a new standard, one that works as hard as he does.

The New Uniform

This is techleisure, our signature category, and a whole new way to experience menswear.

It’s the gear you wear when you're going somewhere, literally or figuratively.

Techleisure combines the ease of athleisure, the sharpness of smart casual, and the quiet performance of athleticwear into a single, streamlined system. It’s designed to move through the day with you, without ever looking like you’re trying too hard.

We’re talking:

Breathable, flexible, and built for real life.
From morning meetings to midnight moves
No loud logos, no unnecessary details, just pure utility and style

This isn’t loungewear dressed up or officewear dressed down. It’s something entirely new. A wardrobe built with intent. A uniform for men who don’t stand still.

Engineered for Real Life

We obsess over the details because they matter. Our best-selling Origin & Apollo T-Shirts are made with:

Micro-ribbed stretch cotton (95% cotton / 5% elastane)
210gsm weight for perfect drape, durability, and breathability
Tailored fits that move with your body, not against it
Minimal seams to eliminate friction and distractions

The result? Clothing that adapts. From long flights to late nights, you're covered.

Shop Micro-Ribbed T-Shirts

One Shirt. All Day.

Your life isn’t one-dimensional so your wardrobe shouldn’t be either.

Rule of Threads is designed to go where you go:

8AM Pitch Meeting
Noon Workout
3PM Coffee
7PM Rooftop

Fewer pieces. More purpose.

Made for the Men Going Forward

We design for a new kind of man, the one who’s building momentum, not waiting for permission.

He’s dialed in. Career-focused. Sports-obsessed. Wellness-aware. He values efficiency, purpose, and precision, not just in what he wears, but in how he moves through the world.

This community isn’t defined by one industry or interest: it’s united by mindset.

Entrepreneurs. Athletes. Creatives. Investors. Operators.

Different lanes, same drive.

Rule of Threads was built for that. For the guy who doesn’t need to stand out loudly because he stands firm in what he values.

Built to Perform. Ready for More.

You don’t need hype, you need gear that works.

At Rule of Threads, every piece is wear-tested, refined, and made to move. Engineered for long days, real life, and repeat wear. No gimmicks, no compromises.

Once you wear it, you’ll understand.

This is techleisure. Not just a category, but a mindset. Clean, confident, and always in motion.

Welcome to Rule of Threads.

Let’s keep it moving.